BRIEF: Create a booklet that explores the influence and legacy of a chosen graphic designer. The booklet should present this research as a clear, engaging narrative, visually reflecting the designer’s unique aesthetic principles and visual language without directly replicating their style. Design must demonstrate strong use of grid, typography, hierarchy, balance, white space, and colour.
In term 1 of my first year, for the design communication module, I produced a 12-page booklet about Paula Scher.
In term 1 of my first year, for the design communication module, I produced a 12-page booklet about Paula Scher.
'Embracing experimentation through the work of Paula Scher' narrates Scher's creative journey, exploring her distinctive typographic style, bold use of colour and composition, and the ways her work for companies such as Citibank, Microsoft, and the Public Theatre has influenced contemporary graphic design practice.
